A collegue of mine hates Marmite. She loathes it with a passion that the rest of us would reserve for bigger things like screaming children in a supermarket, herpes, the return of Big Brother on C4, Eurovision and Donald Rumsfeld.
So naturally I signed her up to the Marmite fan club mailing list.
And, just as naturally, she made sure to copy me in on her answers to their recent questionnaire
Dear Marmite Lover,
Those clever chaps at our factory in Burton are toying with the idea of launching a squeezable version of the black stuff - and they need your help to make sure they get it right.
If you could answer the questions below as fully as possible and email them back to us you will be the proud owner of our eternal gratitude. And if that weren't enough, the best entry will win a tour of the Marmite factory. Now you can't get that in the shops.
1. What are the good and bad things about Marmite's current jar? That it has Marmite in it.
2. Do you think that launching a squeezable version of Marmite would be a good idea? Why? No, because it would have the consistency of a snail without the taste or charm.
3. What do you think would be the advantages of having a squeezable version of Marmite? That you could throw it down the drain more easily.
4. When might you use squeezable Marmite? Why then? When I hated someone. So I could watch them writhe in the snail-goo in agony.
5. What should it look like? Red, with tomatoes and vinegar, no yeast. A bit like ketchup.
posted at 8:51 AM
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