Yahoo! News - Nativity Plays Boosting Tea Towel Sales LONDON (Reuters) - Sales of tea towels are booming as parents use them as headdresses for their children in primary school Nativity plays, Sainsbury's supermarket said Monday.
So great is the demand -- known in the trade as the Bethlehem Boost -- that Sainsbury's has ordered extra supplies.
"Our sales figures show that, this year, most Nativity play actors will be wearing multi-striped herringbone tea towels," said a Sainsbury spokeswoman.
Sales of a more sophisticated tea towel, with yellow, blue brown and white stripes are also going well.
"We suspect these are being chosen by Virgin Marys who want to stand out from the crowd and make a fashion statement," she added.
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