Google Holiday Logos - for the last five years Google has been happy to show its more playful side by customising its logo to commemorate special events such as Thanksgiving, Easter, Dwali etc.
Given that most companies regard their branding as a corporate sacred cow, this approach indicate an impressive level of self-confidence (which appears to be justified too).
Beginning with a rather weird little storyline involving
the abduction of the logo by aliens, Google "Doodles" are now reserved for really special occasions which span several days - eg. the Olympics and Christmas. This year marks the welcome return of
the Polar Bears who appear to be gearing up for a snowball fight.
Labels: christmas
posted at 11:28 AM
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